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K-Swiss celebrates the 50th anniversary of the company, launching the 50 Love campaign. K-Swiss collaborates with AAPE by A Bathing Ape, for a special and limited Made In Japan version of it’s Classic 66. “Chinese sports brand Xtep to buy owner of U.S.’ K-Swiss for $260 million”. K-Swiss purchased the majority stake of Australian brand Royal Elastics in 2001.
The result is a powerful, court-friendly tennis sneaker that enhances the player’s form to deliver winning results. Today, K-Swiss can also be found on the feet of entrepreneurs making waves. The high-profile status makes K-Swiss an iconic shoe that lures stars on the court, in the streets, and everywhere else. Since 1966, K•Swiss has represented swiss shoes innovation, quality, performance and style. Its signature K-SWISS “CLASSIC,” the first leather tennis shoe, made its debut at Wimbledon in 1966, and more than 40 years later, is still a style staple both on and off the court. K-Swiss was founded in 1966, when two Swiss brothers moved to California to create a footwear brand focused on tennis.
The K-Swiss Classic became a mainstay on tennis courts, at country clubs and even in the culture at large. Since Day 1, this American heritage label has embraced the sport and been tossing out court trainers that powered athletes to ace the game. Apart from dropping performance-oriented footgear, K-Swiss has taken the sneaker craze seriously by throwing out look-worthy tennis kicks geared for everyday wear. Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football.
Find men’s, women’s and kids’ K-Swiss kicks in our more than 1,000 stores across the country, or browse our online selection. Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation. There was nothing excessive about Gstaad, though — it was a smart, sporty shoe that took its cue from cross trainers of the day and added extra features like a cupsole for enhanced on-court performance.