The D-R Cinch lacing system was a multi-ring design in which the shoe’s laces were wrapped all along the upper of the shoe, which gave the wearer more support during lateral movement. Such a lacing structure had been used by K-Swiss since the company’s inception, and after 1992 no other company k swiss tennis shoes could copy it. After Nichols took over at K-Swiss, the company began to advertise for the first time. Eschewing television ads as too mainstream and expensive, K-Swiss began a print campaign in athletic magazines, utilized billboard space, and bought radio air time in select cities.
Sign in now to view your Awards, offers, saved items and more. Do some colorful kickflips this summer with a bright new pair of Nike Dunk Free.99 men’s shoes or Nike Dunk Low SE women’s shoes, available June 4. Need not search further as you can grab the lowest prices for K-Swiss sneakers via RunRepeat. There are plenty of colors available, from the immaculate white K-Swiss to subdued black, striking red, and serene blue. Throwback tennis-inspired sneakers are everywhere, and they seem to stay for good. One brand that keeps you obsessed with court-style sneakers and carries designs with a strong connection with the racquet sport is K-Swiss.
They named their company K-Swiss (after a counter-culture spelling of California and their home country). Their first creation was the Classic, an all-leather shoe based on ski-boot binding. The shoe made its debut on the legendary Wimbledon grass in 1966 and became an instant hit with prominent players of the day. More than 50 years later it continues to be a street style staple. Discover the latest in men’s fashion and women’s clothing online & shop from over 40,000 styles with ASOS. Using functional design concepts from ski boots, the K-Swiss founders focus on supporting the lateral movement of tennis, building the K-Swiss Classic.
The signature three-piece toe, a distinctive and unique design feature, along with metal D-rings and the five stripe branding, are recognized around the World. In addition to running 4Hunnid, the West Coast wordsmith is continuing to expand his reach in the footwear industry. In the wake of his Block Runner shoe release, YG has partnered with K-Swiss to launch the Compton Country Club campaign, which pays homage to the heritage tennis brand. Centered around the new K-Swiss Classic LX sneaker—the campaign, which is produced by fellow L.A. nativeBaron Davisand his SLiC Studios—features YG and his 4Hunnid crew showcasing how to rock them the right way. The original style of K-Swiss is available in women’s, men’s, boys’, and girls’ sizes.
As avid skiers and tennis players, the brothers took inspiration from leather ski boots to create a court shoe that supported the aggressive side-to-side movement of tennis. K-Swiss was founded by brothers in Los Angeles in 1966. Both avid skiers and tennis players, they set out to design a tennis shoe based upon the same principles used to provide structure and support during lateral movements in ski boots. In fact, the first K-Swiss shoes debuted at Wimbledon shortly after their initial release. Since then, K-Swiss has branched out to make a variety of shoes including ones for basketball, walking, and hiking. Every brand has a story about its humble beginnings, and the K-Swiss brand is no exception.