K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement. Men’s Tennis Shoes & sneakers online at K-Swiss, Shop from a variety of men’s Shoes & sneakers at Kswiss. In 1996 K-Swiss began advertising on television for the first time, expanding its target market beyond its traditional upscale customer to a younger, more active market. By the next year K-Swiss, while not anywhere near such companies as Nike, Reebok, or Adidas in sales, was carving out a higher profile, with sales at $116 million and stock trading at $28 a share. In the mid-1980s a retail executive named Steven Nichols took an interest in K-Swiss that was to change the shape of the company’s future.
The Court Express combines all the best performance features of K-Swiss tennis shoes into a streamlined option that’s built for maximum playability and comfort. Its leather upper features paneled construction and 5 Stripes for a clean, classic look. Extra padding at the heel and tongue ensure a supremely comfortable and secure fit.
City Gear. As a premium sneaker retailer, Hibbett
In the fall of 1994 K-Swiss premiered twelve new designs, most of which were intended for light hiking or walking. The company’s ‘Davos’ collection, consisting of five different styles, was intended for hard-core technical climbing. K-Swiss started advertising in magazines such as Outside and Backpacker, expanding its reach to different types of athletes.
This is one of the most tempting benefits of online shopping. Order online the pair that you like the most and complete your sports attire. These shoes will certainly impart a sense of effortless comfort to your feet, letting you stay at ease all day long. K-Swiss was founded by two Swiss brothers, Art and Earnest Brunner, who moved to California in 1966 and promptly started their business venture.