All aspects of the new brand’s design, including its 1966 typeface and tennis court colour palette, hark back to this identity. The company has been sponsoring events that appeal to their market as well as events which are likely to shape buying attitudes and help generate a positive reaction. One example is the sponsorship of Ireland’s first sneaker convention run by Dub City Sneakz in Dún Laoghaire which K-Swiss sponsored. K-Swiss was founded in 1966 in Los Angeles, California by two Swiss brothers, Art and Ernie Brunner.
They became interested in tennis after immigrating to the United States. They imported the patent leather tennis shoes from the Swiss Kuenzli shoe manufacturer, re-naming swiss shoes their company K-Swiss . In February 1992 K-Swiss was granted the patent to two designs, the Cushion Board sole construction and the D-R Cinch lacing system.
It all began when two Swiss brothers, Art and Ernie Brunner, moved to sunny California. They began creating a footwear brand designed specifically for the tennis court. The brothers themselves were outdoor enthusiasts and athletes, skiing down the slopes of mountains and lobbing balls across the tennis net.
The K-Swiss Classic became a mainstay on tennis courts, at country clubs and even in the culture at large. Since Day 1, this American heritage label has embraced the sport and been tossing out court trainers that powered athletes to ace the game. Apart from dropping swiss shoes performance-oriented footgear, K-Swiss has taken the sneaker craze seriously by throwing out look-worthy tennis kicks geared for everyday wear. Sneakers dominantly take their heritage from running, basketball, skate, tennis, training, hiking, and football.
Browse the new range of K-Swiss tennis shoes and pick your next favourite pair of shoes from us. One of K-Swiss’ most popular shoes gets a traditional twist with a full grain leather upper. Great for avid club players that prefer a classic look and feel. The hugely popular shoe that offers a high levels of comfort, traction, support and durability. Classic KSwiss comfort makes this a go to choice for club players.